The Road to Mastery
Are you still running last decade’s content marketing playbook?
We’ve seen huge algorithm updates, macroeconomic shifts, the proliferation of generative AI tools, and a shift in consumer behavior.
While marketing first principles still apply, smart content marketers keep an eye on the future to maintain their edge.
In this online summit, we’ll explore the current trends in content marketing and how they’re changing the way businesses create engaging experiences that drive revenue.
March 23rd, 1-5pm ET
Register now, for free.
The Road to Mastery
The Future of Content Marketing
Are you still running last decade’s content marketing playbook?
We’ve seen huge algorithm updates, macroeconomic shifts, the proliferation of generative AI tools, and a shift in consumer behavior.
While marketing first principles still apply, smart content marketers keep an eye on the future to maintain their edge.
In this online summit, we’ll explore the current trends in content marketing and how they’re changing the way businesses create engaging experiences that drive revenue.
March 23rd, 1-5pm ET
Register now, for free.
These companies learn from our events
What you’ll learn
GPT-3 ain’t gonna take your job – but it will change it! We’ll cover what to focus on and what to outsource to the robots.
The (re)emergence of in-person events in B2B marketing. Turns out we really miss meeting IRL.
“Playbooks” vs bespoke approaches to channels and tactics. Which one?
Keeping up with the latest trends. B2B marketing is changing rapidly. How do you keep up?
The changing world of influencer marketing. New micro-influencers are popping up every single day, personalization at scale, and more.
How to invoke creativity to create content. How do you produce content that no one can replicate or compete with?
Agenda
1:00pm – 1:15pm
INTRO
Welcome from Alex, Allie, and David, co-founders of Omniscient Digital.
1:15pm – 2:15pm
PANEL
A discussion about… with
- Devin Bramhall (ex-CEO of Animalz)
- Ashley Faus (Director of Integrated Product Marketing at Atlassian)
- Alison Wert (Sr. Director, Content Strategy at Appfire)
Learn more about the panelists
Devin Bramhall is a marketing advisor with over 15 years of B2B marketing and leadership experience at startups and agencies. She is the former CEO of Animalz, and founder of The Master Slam, a poetry slam-style debate about startups and tech. She is also a TEDx organizer and creator of an incredibly popular General Assembly workshop called How to Use Storytelling to Get What You Want, still taught today.
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she’s shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the power of every team.
2:15pm – 2:45pm
2:45pm – 3:45pm
ROUNDTABLE DISCUSSION
A roundtable discussion with Peep Laja and Kevin Indig moderated by Alex Birkett.
Learn more about the panelists
Kevin Indig is a Growth advisor who helps the world’s market leaders define and evolve their Organic Growth strategy. Once a week, he sends an email with Organic Growth strategies and case studies to over 8,300 subscribers called The Growth Memo. In the past, he led SEO and Growth at Shopify, G2 and Atlassian and is an angel investor.
3:45pm – 4:45pm
AMA
Welcome from Alex, Allie, and David, co-founders of Omniscient Digital…
Learn more about Jay Acunzo
Jay Acunzo helps makers and marketers create content that resonates deeper by being more effective storytellers. He’s worked in marketing roles at Google, ESPN, HubSpot, and the VC firm NextView, and has developed, hosted, or consulted on original shows for clients like Salesforce, GoDaddy, Wistia, Help Scout, and Drift.
4:45pm – 5:00pm
CLOSING
Closing remarks and giveaway announcements!
Register now
The Road to Mastery is 100% free.
Attend the sessions you can make. We’ll send you all the recordings.
Not seeing the registration form? Register here instead.
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FAQs
Why "mastery?"
Foundational skills are important, but there are always new marketing channels and tactics to be aware of to remain at the top of your game.
The Road to Mastery brings together practitioners who deliver no-BS workshops that dive deep into a subject. They’ll offer actionable takeaways you can put into practice and thought-provoking ideas to nudge you along your path to mastery.
There’s no destination for “mastery” but if you get 1% better every day, you’ll be unrecognizable a year from now.
Is this really free? Why?
Yes, The Road to Mastery is completely free.
One of our principles is to level up the content marketing the universe. This is one way we’re doing that.